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Founder notes Anastasiya Kandratsina 10/21/26 Founder notes Anastasiya Kandratsina 10/21/26

We added numbers to Plezha. So why are they all switched off?

Ten nutrition metrics you’ll only see if you want to. Why we added them, and why they all start switched off.

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Founder notes Anastasiya Kandratsina 6/11/26 Founder notes Anastasiya Kandratsina 6/11/26

Why Plezha exists

A recipe app for people who'd rather not think about cooking.

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Founder notes Anastasiya Kandratsina 5/19/26 Founder notes Anastasiya Kandratsina 5/19/26

The recipe video was never designed for cooking. So we did

Before Plezha had a name, it had a question: why is it so hard to actually cook from a recipe video? A founder's note on the first product decision we ever made.

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Community Anastasiya Kandratsina 4/17/26 Community Anastasiya Kandratsina 4/17/26

The first person who cooked every recipe in Plezha

He had almost no experience in the kitchen. He ended up changing the app.

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Nutrition Science Anastasiya Kandratsina 3/6/26 Nutrition Science Anastasiya Kandratsina 3/6/26

What if healthy eating has no secrets?

Why do nutrition guidelines stay the same for decades? Healthy eating may be much simpler than the internet suggests. A dietitian explains the science behind balanced meals and the myths that keep confusing people about healthy eating.

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Anastasiya Kandratsina 5/15/25 Anastasiya Kandratsina 5/15/25

How experts around the world build a healthy plate

…and how Plezha turns that science into real food.

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